How we view car racing has been from the broadcasters point of view and camera angle. That maybe about to change. Check out the 360 degree view with the ability to control it. Red Bull have shot a promo showing an F1 in a partial lap and then coming in.
Image you are hovering over the Driver and can then pick any angle to view in 360 degrees. I got a little disorientated to start but soon got the hang of it.