We also reached out to various influential people in gaming to lobby on our behalf, and on your behalf, but that was to no avail."

He also wrote that Turn 10 had approached "key people in Porsche circles," who also campaigned on its behalf.

The Forza franchise currently has the exclusive license for Ferrari vehicles on Xbox and PC.

"We've always found that we just weren't willing to block other racing games from having Ferraris outright, as we believed that this would do nothing but hurt the racing ecosystem."

Turn 10 is a Microsoft studio based in Washington, and develops the Forza Motorsport series for Xbox, starting with the original title in 2005.

Forza Motorsport 4 will include over 600 cars from 80 manufacturers, a brand new tire model, five new tracks, revamped graphics and Kinect integration.

One of the new version’s highlights in the virtual showroom that allows players to check out every detail of the cars as Turn 10 has extensively-modelled even the smallest under-bodywork details as you can see below.

Forza 4 control schemes seem to be plenty. What began as speculation and rumor was recently officially confirmed: Kinect will provide head motion tracking. And now gamers will have a tangible device by way of the Wireless Speed Wheel to navigate their Forza cars come this fall.

While there has been no announcement of a package wheel/game deal, it would seem only natural in today’s limited edition/game bundling game economy.